First, you can use the XML-Layout-Update of the respective page (or other layout updates in every layout xml file ): <reference name=”content oder right oder left”> <block type=”cms/block” name=”blockname”> <action method=”setBlockId”><id>BLOCK-ID</id></action> </block> </reference> Or you can use the following placeholder: {{block type=”cms/block” block_id=”BLOCK-ID” template=”cms/content.phtml”}}